Content Strategist

London, Hampshire and across the south

Updated 1 year ago

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I work with brands and agencies to create and activate content marketing strategies. Key areas of expertise: • Creating actionable long-term content plans • Connecting the dots between data and creative • Mentoring and supporting internal resource • Pitching and presenting

Strategic content marketing consultant, leading on workstreams including:

• User/audience profiling, including direct research
• Content workshops with internal stakeholders
• Content analysis and audit (owned and competitor)
• Tone of voice and brand identity
• Content frequency and process planning, including content calendar and workflows
• Story concepts, themes and topics
• Reporting and measurement
• Close collaboration with UX and Creative leads
• Brand definition and development
• Campaign planning
• Content creation/writing/video production

  • Project:

    Royal College of Surgeons – content strategy and creation

    Date:

    2016

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    Royal College of Surgeons – content strategy and creation

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    Content strategy for RCS’s Education directorate for their new website (launching July 2016) and the wider marketing activity.

    https://www.rcseng.ac.uk/

  • Project:

    Penguin Random House Author Portal – content strategy and creation

    Date:

    2016

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    Penguin Random House Author Portal – content strategy and creation

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    Content strategy and creation for the launch of Penguin Random House’s Author Portal – delivering authors with content, support and sales information – including a range of user research, content mapping, theme identification and content creation including video.

    https://rhauthorportal.co.uk/SitePages/Home.aspx?ReturnUrl=%2f_layouts%2f15%2fAuthenticate.aspx%3fSource%3d%252F&Source=%2F

  • Project:

    Content Strategy for Zurich Municipal

    Date:

    2016

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    Content Strategy for Zurich Municipal

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    Working with the team at Remarkable to lead on a complex content strategy project Zurich Municipal.

    The CMA shot a client case study video about the strategy process and its success:

    Zurich Content Strategy

  • Project:

    BFI Neighbourhood Cinema and Net.Work websites – content strategy

    Date:

    2016

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    BFI Neighbourhood Cinema and Net.Work websites – content strategy

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    User research and content strategy, plus content creation for:

    The BFI’s community cinema site – http://www.bfi.org.uk/neighbourhoodcinema/

    The BFI’s Net.Work filmmaker platform – http://network.bfi.org.uk/

  • Waitrose

  • BFI

  • David Lloyd

  • Sainsbury’s

  • Google

  • Royal College of Surgeons

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