Graphic designer

London

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Creative marketing design and illustration with many years professional experience serving clients in local authorities, educational publishing and various private sector markets. C.I. and branding a speciality. Passionate about 'purposeful design' with an eye for detail.

I have over 30 years professional design experience and have worked in the London area as a senior creative in design groups and agencies, as a director of a PR consultancy and subsequently practising as an independent designer and educational illustrator.
I specialise in corporate communication and branding with extensive experience in a variety of areas and media across a range of business and consumer markets. Concept, logo and style development; design for print, press advertising, literature, exhibition display, POS and packaging, web graphics; technical and educational illustration for publications, manuals and student source material.
www.stevetatler.co.uk

  • Project:

    Trade Systems Catalogue

    Date:

    2016

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    Trade Systems Catalogue

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    Trade Systems commissioned me to produce illustrations for their full range catalogue of shopfitting equipment and accessories – consisting of 165 images in total. I use various methods for illustrative work, including traditional hand-drawn techniques, vector programs such as ‘Illustrator’ or ‘Freehand’ and ‘PhotoShop’ – often combining them together, according to the subject matter and desired effect. These were mostly produced in a vector program. The items ranged from simple racking components to the challenge of representing glass shelving and towers of multiple wire baskets – but it was fun!

  • Project:

    Quality Circle

    Date:

    2016

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    Quality Circle

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    The Quality Circle are a group of professional consultants who sought a logo that reflected an impression of quality whilst expressing a sense of ‘circular’ interaction and co-operation. Recognition and memorability were important factors – as with all logo design. It also had ideally to be capable of inexpensive and easy reproduction in various applications. The chosen design uses a single colour black and benefits from its visual simplicity and symmetry.

  • Project:

    Paicesetter material

    Date:

    2016

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    Paicesetter material

    metsq

    A design project for an extensive range of packaging, promotional and support material for the ‘BesserTrim’ range of ‘PaiceSetter’ horticultural machinery and accessories. The logo was updated but retaining much of its original feel to maintain continuity with an established customer base.
    A comprehensive range of items was produced, including machinery labels, serial numbered stickers, operator manuals, brochures, leaflets (including other language versions), calendar desk pads and promotional giveaways, exhibition display material and banners, posters, packaging, point-of-sale merchandisers and press advertising.

  • Project:

    H&B London

    Date:

    2016

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    H&B London

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    H&B London asked me to create a distinctive branding for their exclusive range of gentlemen’s accessories. The feel was ‘modern high quality, yet steeped in tradition’. This unique collection of luxury items created by British craftsmen had to be represented by something with a little extra…
    Several design routes were explored at the client’s request but the silver monogram on purple design said something definite about the range.
    Presentation boxes for wallets and jewellery in paper-finished heavyweight board were created with a foil-blocked logo on the house colour background.
    I designed business cards to print in spot colour plus foil blocking, with two colour litho reverse on a heavyweight 400gsm ivory board and black edge painting for a luxury feel. I commissioned a specialist printer who could combine all three processes of letterpress, litho and the hand-finishing in-house.
    I also produced stationery and packaging inserts and illustrated line drawings of traditional tie knots and classic shoe styles to feature in support material.

  • Project:

    Educational illustration

    Date:

    2016

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    Educational illustration

    cpsq

    In addition to my work as a designer, I am also an illustrator and worked at the illustration agency ‘Ink Blot’. I was a newspaper cartoonist for two and a half years but the majority of my illustration work is in the field of education… I was an Associate Illustrator for ‘Chalkface’, producing line drawings for KS3 and KS4 teacher resource books and also produce illustrations for ‘Curriculum Press’ revision material. Other previous work has included single commissions on behalf of WH Smith revision guides, Pearsons Education and a series of interactive revision CDs for Channel Four.

  • Project:

    Branding

    Date:

    2016

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    Branding

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    I have carried out logo and brand image development for clients at various levels, tailored according to requirements and budget. Whether a new corporate identity, a product branding or updating an existing image, the process begins with gathering information, defining the brief and exploring ideas. It’s a two way thing. Clients seem to like the way we work and trust my proactive approach. Then follow stages including appraisal, concept, design and implementation from lanyards to fleet livery or just a simple set of stationery. The final logo and elements are supplied in various formats to suit end use and a house style manual is usually part of the package. The house style guidance is – wherever possible – flexible enough to accommodate any scenario whilst ensuring the integrity of the design.
    I like detail but I’m not a great fan of ornament – every line, every mark in a logo should be made with meaning and purpose and contribute to the strength of the image. Design is just a part of the brand identity but it is a very important and powerful tool in the marketing mix.

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